Mean Youtube Comments Inspired Model Emily DiDonato To Launch Her Own Skincare Brand

Supermodel Emily DiDonato filmed an episode of BAZAAR.com's Go To Bed With Me series back in 2019 detailing her 11-step nighttime beauty routine. She spoke about her favorite jelly cleanser, makeup remover wipes, and even the actives she loves like retinol and vitamin c. Then the comments started rolling in. "It was an inspiring moment—I got torn apart in the comments," she says. "Of course we know that people are savage on the internet, but it did wake me up in a way. People were like, 'you can't pair those things— that's not the right order.'"

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